Three Top Reasons Why Your SEO Ranking Is Dropping

It’s such a great feeling when your site appears in the top results. It’s a feeling that you don’t want to end. Unfortunately, due to one reason or another you can see the ranking of your site nose diving. Has the ranking of your site dropped? Here are some of the reasons why this might have happened:

The honeymoon is over

When you start doing the right things such as building high quality links and driving traffic to your site, Google and other search engines start favouring you thus pump up your rankings. When you at this point you should continue building high quality links for your rankings to keep on rising. If you don’t do it, the search engines replace your site with another that is doing the right thing.

You have plenty of backlinks from spammy sites

Spammy links have been voted as the top reasons why search engines lower the ranking of some sites. Spammy links are those links that you haven’t obtained naturally. They include: Paid links, site-wide links, links obtained from reciprocal linking, links from low-quality, irrelevant sites, and those generated from generic directories.

One or two spmmy backlinks can’t hurt your site-the problem comes in when you have plenty of them. To avoid this from happening, you should regularly analyse your site for any suspicious links. The cool thing is that there are many tools that will help you do the analysis fast. If the ranking of your site has already gone down you should remove the bad links and let search engine engineers know about it so that they can reinstate your site.

You have duplicate or thin content on your site

Nowadays Google and other search engines are all about giving a great user experience. If you have been around the internet for long enough you must know that the search engines and readers prefer long content. If you used to write high quality, long articles, but you are now writing short articles, the lower ranking could be due to the short articles. The best way out is to resume writing long articles.

Having duplicate content on your site is worse than not having any content at all. Before publishing any article on your site always check it for plagiarism in one of the many free plagiarism checkers online.

Conclusion

These are some of the common reasons why the ranking of your site could be dropping. Do the right things and you will definitely see your rankings going back to where they were before.

SEO is intricate especially if its your first time doing it. To avoid doing the wrong things thus resulting to penalties you should hire SEO services in Kolkata. We have been offering the services for decades; therefore, we are the right SEO company in Kolkata to go for. To know more about us visit the given links.

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Mobile Marketing Campaigns to Check Out

Every online marketing campaign should be accompanied by a set of mobile marketing campaign elements. The objectives should be established, tracking methods to attribute results, and mapping out the intended flow. Mobile marketing creates opportunities for creativity and to reach out to smartphone users.

When it started, mobile marketing just referred to phone. But now, you could be referring to an iPad, tablet, an application or a QR code. The definition of mobile is evolving, and more marketers are realizing how important it is to create their own marketing campaigns.

Mobile Marketing

Mobile consumers may have a slightly different behavior towards advertisements on their handheld devices. These people are likely holding their phones to pass the time, or to make a standing in the line enjoyable. They want entertainment more than anything else.

Here are some creative mobile marketing campaigns:

Projection mapping by Cornetto. Implemented by Unilever, Cornetto used projection mapping to encourage passersby to play a game, win a code, and get free ice cream. It happened in Istanbul’s central square, wherein players can control a character using their keypads.

Complete the ad by Lynx. Also known as Axe in most countries, Lynx offered incomplete pictures of sexy female models to their male target audience. In order to get the missing parts, consumers need to send a text message to a number after 9 pm.

Say goodbye by Motorola. In a Japan airport, Motorola ran a campaign to help people say goodbye to their loved ones in a new way. They can choose a special message recorded by David Beckham or Jay Chow, which will be played at the departure gates.

Mobile Internet Marketing

Companies that have limited experience when it comes to mobile marketing campaigns, can use their knowledge of Google AdWords. Valuable information about how mobile users interact can be collected from Google Analytics and Google Keyword Tool.

Knowing how to use Google Analytics can give you everything you need in order to establish a mobile presence. Mobile advertising is still a new market than traditional advertising. The goals of these ads should be relatively similar to those of your traditional AdWords ads.

Advertising Agency

You don’t have to spend a lot on AdWords to get a lot out of advertising. When creating your campaign, make sure that you will attract the attention of your audience, raise their interest, convince them that they desire your product, and lead them to take action.

Use bid modifiers. A number of PPC professionals have suggested using bid modifiers to focus a campaign’s spend on mobile placement. It allows a marketer to increase or decrease bids by a percentage for ads appearing on mobile devices. Just go to the ‘Devices’ tab.

Mobile-preferred ads. Marketers also have the option to create mobile-preferred ads. These ads provide opportunity to customize messaging specifically to people on mobile devices. Just click the check box for “Mobile” under “Device preference” via the web interface.

Mobile-specific ad size. AdWords offers an option to convert the Flash files to HTML5 when uploading them. For display campaigns, the 320 × 50-pixel mobile leaderboard ad size will appear in a smartphone browser or app. You can even create animated ads to get more attention.

A good campaign needs to be monitored and tweaked regularly. Doing so can help eliminate ineffective keywords. The easiest way to create a mobile AdWords campaign is to get ideas from your existing campaign that targets laptops and desktops.

From there, businesses can adjust certain settings like their ad text to fit the needs of the mobile user. Companies that are already familiar with Google AdWords should know that launching a mobile campaign is simply a variation on a theme. With a targeted mobile campaign, you will discover how well your current web design is translating on mobile devices.